About Us

Consumer Vision is a custom marketing research and consulting firm. Since 1997, we have been partnering with industry leaders to gain actionable, consumer insights that enhance decision-making. We specialize in retail and restaurant insights, including new product development, and consumer segmentation.

Why work with us?

Customization:  We design custom research that best fits your unique business needs and budget. We utilize all data collection methods, including web surveys, mobile, on-line communities, and on-site interviews.

Expert Service:  At Consumer Vision, you work directly with the principals, who are highly experienced, hands-on researchers. Our additional work experience as corporate researchers and end-users of research enables us to develop effective and cost-efficient research programs that address the key issues that impact your planning and decision making process.

Dan Vandenberg: President

Over 25 years of experience in marketing research and consulting.  Began career as a corporate researcher, with over 14 years at General Mills, Kraft and Hallmark, prior to founding Consumer Vision in 1997.  Extensive experience in new product development, market segmentation, brand equity, and restaurant and retail research applications. 

 

Pam Smith: Vice-President

20 years experience as an end-user of marketing research, prior to joining Consumer Vision in 2001.  Served as Vice-President of Marketing for Heartland Automotive, Inc, Jiffy Lube’s largest national franchise group.  Served in retail account-management at Young & Rubicam and Bernstein-Rein advertising agencies.

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