Innovative Data Collection
We customize research projects to fit your unique business issues and budget. We use innovative data collection methods, including Mobile Research and On-line Communities:
Mobile research is ideally suited for restaurants and retailers. It provides real-time, on-site information across numerous business issues, including: customer satisfaction, new product launches, and the evaluation of promotional and merchandising programs. In addition, purchase information can be integrated with attitudes to understand key drivers of behavior. The latest mobile technologies work across most mobile devices and platforms, allowing you to reach a representative sample of customers.
An on-line community provides the environment for innovative and cost effective research. It integrates quantitative, qualitative, and social media applications into one powerful tool. A community offers a continuous dialogue with consumers and new platforms for obtaining consumer insights and new product ideas, including: forum discussions, blogs, live chat, and idea forums.
Web Survey Capabilities
We utilize the most current and advanced web survey software. The quality and depth of consumer insights is greatly enhanced using the right tools and techniques:
Randomization of answers and scales
Response piping into subsequent questions
Rotation of blocks of questions: both complete and incomplete designs
Customized validation messages
Advanced question types such as 3-way matrix and bi-polar grid
Trade-off exercises: conjoint and max-diff
The use of interactive tools in our web surveys allows us to engage respondents in more realistic approaches, and to expand the types of insights we gain across many business issues:
Drag and Drop: Respondents move attributes and other prompts into response boxes. This approach yields more differentiation among answers than the traditional grid question.
Text Highlighter: Enables respondents to click directly on words or phrases to indicate what they like or dislike. A very effective diagnostic tool for concept testing, developing positioning statements, and advertising messages.
Card Sort: Respondents 'sort images' into response boxes. An effective tool for similarity exercises, determining the competitive set, and concept screening.
Virtual Reality Menu Simulation: Respondents place a virtual order by flipping through an on-line menu. Provides a realistic environment for assessing the potential of new menu items and for testing alternative menu designs.